The usual suspect: How to co-create healthier meat products

نویسندگان

چکیده

Healthier meat products have a major economic potential and are attracting considerable research media attention to meet the growing complex consumer demand. Whether this will be realized at what speed is contingent on consumers’ acceptance of these novel foods. This study uses cross-cultural context co-create new healthier products, while mapping conditions leading product (vs. rejection). Results from online focus groups conducted in Denmark, Spain United Kingdom show that consumers generally negative attitude toward due unfamiliarity perception over-processing. Nevertheless, partial meat-substitution with plant-based ingredients together fat salt reduction specific under which would possible. further related product-specific factors: base meat, marketing-related labelling packaging. Finally, implications recommendations for manufacturing marketing provided.

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ژورنال

عنوان ژورنال: Food Research International

سال: 2021

ISSN: ['0963-9969', '1873-7145']

DOI: https://doi.org/10.1016/j.foodres.2021.110304